What Is The Right Marketing Cadence for Event Attendee Marketing?: Part One

Published on:

December 4, 2023

Published in:

Marketing, Part One

Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs about the dynamic event industry.

We’ve asked three prominent AI programs—ChatGPT by Open AI, Bard from Google, and Bing’s Co-Pilot—our question for this week:

What is the right marketing cadence for event attendee marketing?

First, here’s what Chat GPT had to say:

The right marketing cadence for event attendee marketing can vary depending on several factors, including the type of event, your target audience, and your specific goals. However, there are some general guidelines you can follow to create an effective marketing cadence:

  1. Pre-Event Marketing:
    • Early Announcements (3-6 months before): Start building anticipation for your event by announcing it early. This could include save-the-date emails and social media teasers.
    • Regular Updates (2-3 months before): Keep your audience engaged with regular updates about the event, such as featured speakers, agenda highlights, and early bird ticket offers.
    • Registration Launch (2-3 months before): Open registration and ticket sales, and start promoting this heavily.
    • Bi-Weekly or Monthly Reminders (2-3 months before): Send regular reminders through email and social media to keep your event top-of-mind for potential attendees.
  2. Mid-Event Marketing:
    • Countdown and Urgency (1-2 months before): As the event date approaches, create a sense of urgency by reminding people of the approaching deadline to register at a discounted rate.
    • Highlight Speakers and Sessions (1 month before): Focus on promoting specific speakers, sessions, or workshops to give attendees a taste of what they can expect.
    • Engagement and Interactivity (1 month before): Encourage attendees to engage with your event through polls, contests, or discussion forums.
  3. Post-Event Marketing:
    • Last-Minute Registration (1-2 weeks before): Send final reminders to those who haven’t registered yet.
    • Event Preview (1 week before): Share a detailed event guide with schedules, maps, and additional information.
    • Post-Event Follow-Up (1-2 weeks after): Thank attendees for their participation, share highlights, and gather feedback for future events.
    • Early Bird Registration for Next Year (2-3 weeks after): If applicable, offer early bird registration for the next event to capitalize on the current attendees’ enthusiasm.
  4. Ongoing Marketing:
    • Content Marketing: Share relevant content about the event’s industry or topic throughout the year to maintain engagement.
    • Email Newsletters: Send periodic newsletters with updates, industry news, and information about upcoming events.
    • Social Media Updates: Maintain a consistent presence on social media with event-related content and engage with your audience regularly.

Keep in mind that the timing and frequency of your marketing efforts should be tailored to your specific audience’s preferences and behavior. Use data analytics and tracking to assess what works best for your event, and be ready to adapt your marketing cadence accordingly. Also, consider using a mix of marketing channels, including email, social media, paid advertising, and even traditional methods if they are relevant to your target audience.

If you’d like to learn more about how to make the most out of your event’s onsite badging processes, reach out to us at customerservice@tpni.com for a customized consultation.

Don’t forget to come back later this week for Part Two and Part Three! We’ll be sharing what the other two AI programs had to say in response to this week’s question.