Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs. After three decades in the event industry, TPNI has discovered that AI offers valuable insights and innovative perspectives on the logistical and technological advancements for planning successful events.
We asked three AI programs—ChatGPT by Open AI, Gemini from Google, and Bing’s Co-Pilot—our question for this week:
How Should Speakers Connect With Attendees Before a Trade Show Session?
Earlier this week, we asked ChatGPT (check out its answer in Part One!). Today, we asked Bing’s Co-Pilot. Here’s what it said:
Connecting with attendees before a trade show session is crucial for maximizing engagement and ensuring a successful presentation. Here are some effective strategies for speakers to establish a connection:
- Utilize Social Media:
- Announce Your Session: Use platforms like LinkedIn, Twitter, and Instagram to announce your session. Include details about the topic, time, and location.
- Engage in Relevant Discussions: Join conversations related to your session’s topic. Share insights, answer questions, and provide value to demonstrate your expertise.
- Create a Hashtag: Develop a unique hashtag for your session and encourage attendees to use it when discussing the event online.
- Email Outreach:
- Send emails to registered attendees introducing yourself and providing a sneak peek of what they can expect. Include any pre-session materials or resources.
- If possible, send personalized emails to key attendees or potential leads, inviting them personally to your session.
- Leverage Event App:
- Ensure your speaker profile on the event’s app is complete with your photo, bio, and session details.
- Use the app’s push notification feature to send reminders or updates about your session.
- Create Engaging Content:
- Produce short teaser videos that highlight key points of your upcoming session. Share these on social media and through email.
- Write articles or blog posts on your session topic. Share these on your professional networks and with the event’s community.
- Interactive Polls and Surveys:
- Conduct polls or surveys to understand attendees’ expectations and tailor your content accordingly. Share the results to build anticipation.
- Host a pre-event Q&A session online to answer questions and build rapport with attendees.
- Network through Professional Associations:
- Engage with industry groups or associations that your attendees are likely part of. Share your upcoming session and contribute to discussions.
- Participate in relevant forums and online communities where potential attendees might be active.
- Collaborate with Event Organizers:
- Ask organizers to feature your session in their newsletters or other communications with attendees.
Remember, building connections before the event sets the stage for a more impactful and engaging trade show session!
If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.
Come back for Part Three, where we’ll be sharing what Gemini from Google had to say in response to this week’s question.