How Can You Leverage Attendee Feedback to Shape Your Next Big Event?: Part Three

Published on:

July 11, 2024

Published in:

Marketing, Part Three

Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs. After three decades in the event industry, TPNI has discovered that AI offers valuable insights and innovative perspectives on the logistical and technological advancements for planning successful events.
We asked three AI programs—ChatGPT by Open AI, Gemini from Google, and Bing’s Co-Pilot—our question for this week:

Earlier this week, we asked ChatGPT and Co-Pilot (check out their answers in Part One and Part Two!). Finally, we’re asking Gemini from Google. Here’s what it came up with:

Attendee feedback is a goldmine of information for event organizers. By gathering and analyzing it effectively, you can identify what worked well at your last event and what needs improvement for the next one. Here’s how to leverage attendee feedback to shape your next big event:

Collecting Feedback:

  • Multiple Channels: Don’t rely solely on surveys. Use a mix of methods like post-event surveys with a mix of multiple-choice and open-ended questions, social media monitoring for real-time sentiment analysis, and even in-person feedback stations during the event itself.
  • Timing is Key: Send surveys within a day or two after the event while memories are fresh. Consider using SMS text surveys or event apps to capture real-time feedback during the event.
  • Incentives: Offer discounts, early-bird registration for the next event, or other perks to encourage participation in feedback surveys.

Analyzing Feedback:

  • Quantitative & Qualitative: Look at both quantitative data (ratings, scores) and qualitative data (written responses) to get a complete picture. Analyze trends and recurring themes in the feedback.
  • Diverse Perspectives: Don’t just focus on attendee feedback. Get insights from speakers, sponsors, and even your own team members involved in the event execution.

Taking Action:

  • Prioritization: Based on your analysis, prioritize the feedback. Address critical issues that impacted the overall experience first.
  • Action plan: Develop a concrete action plan based on the feedback. This could involve changes to content, format, logistics, venue selection, or speaker selection for the next event.

By strategically leveraging attendee feedback, you can continuously improve your events and ensure they deliver an exceptional experience for future attendees. This will lead to increased engagement, loyalty, and positive word-of-mouth promotion for your events.

If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.