Are Virtual Events Dead?: Part Two

Published on:

March 20, 2024

Published in:

Part Two, Virtual Events

Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs about the dynamic event industry.  
We’ve asked three prominent AI programs—ChatGPT by Open AI, Gemini (previously Bard) from Google, and Bing’s Co-Pilot—our question for this week: 

Earlier this week, we asked ChatGPT (check out its answer in Part One!). Today, we asked Bing’s Co-Pilot. Here’s what it said:

Virtual events have undergone significant changes due to the global pandemic, and their impact is far from over. Let’s explore some trends and perspectives:

  1. Virtual Events Going Mainstream: According to a LinkedIn survey of 200 companies in the U.K. and Ireland, 72% of respondents plan to continue holding virtual events for the long term. The reasons behind this trend include cost-effectiveness and global access to content creators and industry peers without the stress of travel.
  2. Metaverse Transformation: The concept of the metaverse is reshaping how we engage with virtual events. Beyond just a reimagining of virtual spaces, the metaverse offers a whole new universe at our fingertips. It’s not only about business meetings; it’s about creating immersive experiences that go beyond traditional webinars and video conferences.
  3. Hybrid Approach: The future likely involves a hybrid model, combining in-person and virtual elements. While virtual events are here to stay, they will complement physical gatherings rather than replace them entirely. The challenge lies in seamlessly integrating both formats to enhance attendee experiences.
  4. Challenges and Opportunities: Virtual events have faced challenges, such as lead capture being lower than in-person events and a drop in lead quality. However, they also offer opportunities for innovation, engagement, and global reach. As technology evolves, we’ll see more creative solutions emerge.

In summary, virtual events are not dead; they are evolving and becoming an integral part of our reality. Whether it’s through the metaverse or hybrid approaches, the future of events is dynamic and exciting.

If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.

Come back for Part Three, where we’ll be sharing what Gemini from Google had to say in response to this week’s question.