Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs. After three decades in the event industry, TPNI has discovered that AI offers valuable insights and innovative perspectives on the logistical and technological advancements for planning successful events.
We asked three AI programs—ChatGPT by Open AI, Gemini (previously Bard) from Google, and Bing’s Co-Pilot—our question for this week:
How Do Lead Capture Apps Enhance Exhibitors’ ROI?
Earlier this week, we asked ChatGPT (check out its answer in Part One!). Today, we asked Bing’s Co-Pilot. Here’s what it said:
Lead capture apps play a crucial role in enhancing exhibitors’ Return on Investment (ROI) at events. Let’s explore how these apps contribute to maximizing value for exhibitors:
- Efficiently Capture, Score, and Follow Up with Leads:
- Traditionally, exhibitors would exchange contact details with attendees using business cards or paper forms at their booths. However, this manual process is time-consuming and prone to errors.
- A Lead Capture App streamlines lead collection by allowing exhibitors to scan physical or digital QR codes, ensuring accurate data.
- Exhibitors can add custom qualifying questions to qualify leads based on criteria such as job title, industry, and buying intent.
- The app enables quick download of lead information into their CRM or marketing automation platform, facilitating timely follow-up and prioritization of outreach efforts.
- Improve Workflows with Sustainable Processes:
- Lead capture apps simplify workflows for exhibitors.
- By eliminating manual data entry, they save time and reduce errors.
- Real-time lead capture allows for faster follow-up, increasing the likelihood of conversion.
- These apps empower exhibitors to convert booth interactions into tangible closed revenue by enabling rapid follow-up.
- Detailed Analytics for Measuring Success:
- Event lead capture apps provide detailed analytics, allowing exhibitors to assess the ROI of their participation.
- Metrics such as lead quality, engagement levels, and conversion rates help exhibitors evaluate the effectiveness of their event investments.
In summary, lead capture apps enhance exhibitors’ ROI by streamlining lead management, improving workflows, and providing valuable insights for future decision-making.
If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.
Come back for Part Three, where we’ll be sharing what Gemini from Google had to say in response to this week’s question.