Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs about the dynamic event industry and then having our in-house experts at TPNI evaluate their responses.
We’ve asked three prominent AI programs—ChatGPT by Open AI, Bard from Google, and Bing’s Co-Pilot—our question for this week:
What Makes Good Onsite Badging at an Event?
Earlier this week, we asked ChatGPT (check out its answer in Part One!). Today, we asked Bing’s Co-Pilot. Here’s what it said:
The right marketing cadence for event attendee marketing involves a combination of strategies and channels. Here are some key points to consider:
- Purpose and Timeline: Start with the purpose of the event, then walk the timeline backward. Determine when you need attendees to RSVP by, and based on that answer, decide when you need to begin marketing the event.
- Event Marketing Channels: Promoting your event encompasses various inbound and outbound marketing techniques, such as email, social media, event discovery sites, retargeting, and search engine optimization (SEO).
- Email Marketing Cadence: For email marketing, it’s been observed that emails sent from 9 a.m. to 12 p.m. on Tuesday garner the most engagement, followed by Monday and Wednesday at the same time.
- Yearlong Engagement Strategy: Rather than building engagement around one single point in time, consider making the event part of a yearlong engagement strategy with content and virtual experiences extending the conversation.
Remember, successful event marketing includes effective promotional efforts that encourage potential attendees to buy tickets. It’s important to focus on the quality of your marketing, not just the quantity. Targeting the right audience with your marketing efforts can help ensure a successful event.
If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.
Come back for Part Three where we’ll be sharing what Bard from Google had to say in response to this week’s question.