Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs about the dynamic event industry and then having our in-house experts at TPNI evaluate their responses.
We’ve asked three prominent AI programs—ChatGPT by Open AI, Bard from Google, and Bing’s Co-Pilot—our question for this week:
What Makes Good Onsite Badging at an Event?
Earlier this week, we asked ChatGPT and Co-Pilot (check out their answers in Part One and Part Two!). Finally, we’re asking Bard from Google. Here’s what it came up with:
The right marketing cadence for event attendee marketing will vary depending on your specific event, audience, and goals. However, there are some general guidelines that you can follow.
Pre-event
- 3-4 months out: Send out a save-the-date email to your target audience.
- 2 months out: Announce your event speakers and sponsors, and release a draft agenda.
- 1 month out: Offer early bird discounts and send out a reminder email with more information about the event.
- 2 weeks out: Send out a final reminder email with all of the important information that attendees need to know, such as the date, time, location, and agenda.
During-event
- On the day of the event: Send out a welcome email to attendees with a link to the event platform and any other relevant information.
- Throughout the event: Send out push notifications or emails to remind attendees about upcoming sessions, speakers, and networking opportunities.
Post-event
- Within 24 hours: Send out a thank-you email to attendees with a link to the event recording and other resources.
- 1 week out: Send out a follow-up email with links to the event photos and slides, as well as a survey to get feedback from attendees.
- 1 month out: Send out a final email with a recap of the event and a promotion for your next event.
Of course, you can adjust this cadence as needed. For example, if you have a very large event, you may want to start sending out emails earlier. Or, if you have a virtual event, you may need to send out more frequent emails to keep attendees engaged.
Here are some additional tips for creating a successful event attendee marketing cadence:
- Segment your audience. Not all of your attendees are the same. Segment your audience based on their interests, job titles, and other factors so that you can send them targeted emails.
- Personalize your emails. Use the attendee’s name in the email subject line and body, and tailor the content to their specific interests.
- Use a variety of content formats. Mix up your email content by including blog posts, videos, infographics, and other types of media.
- Make it easy for attendees to register and unregister. Use a simple registration form and make it easy for attendees to cancel their registration if they need to.
- Track your results. Use email marketing analytics to track your open rates, click-through rates, and unsubscribe rates. This data will help you to improve your email marketing campaigns over time.
By following these tips, you can create an event attendee marketing cadence that will help you to promote your event, engage your audience, and drive results.
If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.