Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs. After three decades in the event industry, TPNI has discovered that AI offers valuable insights and innovative perspectives on the logistical and technological advancements for planning successful events.
We asked three AI programs—ChatGPT by Open AI, Gemini (previously Bard) from Google, and Bing’s Co-Pilot—our question for this week:
What’s the Most Effective Day to Send Marketing Emails for Higher Engagement and Conversions?
First, here’s what ChatGPT had to say:
The most effective day to send marketing emails can vary depending on your audience, industry, and specific campaign goals. However, several studies and analyses have suggested that Tuesday, Wednesday, and Thursday tend to have higher open and click-through rates compared to other days of the week.
Here’s a general breakdown:
- Tuesday: Often considered the best day for sending emails as people have settled into their workweek routines and are more likely to engage with content.
- Wednesday: Midweek tends to be a strong performer, similar to Tuesday.
- Thursday: Another strong contender, especially for B2B emails, as people are still focused on work but also looking forward to the weekend.
While these days are often recommended, it’s essential to test and analyze the results for your specific audience. Factors like time zone differences, cultural nuances, and industry norms can all play a role in determining the optimal send day and time for your marketing emails. A/B testing different send days and times can provide valuable insights into what works best for your audience.
If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.
Don’t forget to come back later this week for Part Two and Part Three! We’ll be sharing what the other two AI programs had to say in response to this week’s question.