What’s the Most Effective Day to Send Marketing Emails for Higher Engagement and Conversions?: Part Two

Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs. After three decades in the event industry, TPNI has discovered that AI offers valuable insights and innovative perspectives on the logistical and technological advancements for planning successful events.

We asked three AI programs—ChatGPT by Open AI, Gemini (previously Bard) from Google, and Bing’s Co-Pilot—our question for this week: 

What’s the Most Effective Day to Send Marketing Emails for Higher Engagement and Conversions?

Earlier this week, we asked ChatGPT (check out its answer in Part One!). Today, we asked Bing’s Co-Pilot. Here’s what it said:

Certainly! The most effective day to send marketing emails can vary depending on your audience, industry, and specific campaign goals. However, several studies and analyses have suggested the following trends:

1. Tuesday: Tuesday tends to be a popular choice for sending marketing emails. According to a survey of worldwide marketers conducted in December 2023, Tuesday was the most preferred day of the week for sending marketing emails. This day often sees higher open and click-through rates compared to other days.
2. Wednesday and Thursday: These days also perform well for email engagement. Many professionals find that their audiences are receptive during the middle of the week. So, consider scheduling your emails for these days.
3. Monday: While not as popular as Tuesday, Monday can still be effective. Aim to send your emails between 6 AM and 9 AM EST, followed by 9 AM – 12 PM EST. However, avoid sending emails after 6 PM EST on Mondays.
4. Avoid Weekends: Fridays and Sundays are generally the least preferred days for sending marketing emails. People are often busy with weekend activities or winding down before the workweek begins.

Remember that these trends are based on general observations, and it’s essential to analyze your specific audience’s behavior. Consider your historical engagement data to determine the optimal timing for your email campaigns. Happy emailing!

If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.

Come back for Part Three, where we’ll be sharing what Gemini from Google had to say in response to this week’s question.