Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs. After three decades in the event industry, TPNI has discovered that AI offers valuable insights and innovative perspectives on the logistical and technological advancements for planning successful events.
We asked three AI programs—ChatGPT by Open AI, Gemini (previously Bard) from Google, and Bing’s Co-Pilot—our question for this week:
What’s the Best Way to Engage With Leads from a Trade Show Floor?
Earlier this week, we asked ChatGPT and Co-Pilot (check out their answers in Part One and Part Two!). Finally, we’re asking Gemini from Google. Here’s what it came up with:
Engaging with leads on the trade show floor requires a two-pronged approach: attracting them to your booth and then having a conversation that qualifies them and leaves a positive impression. Here are some tips for both:
Attract Attention:
- Stand Design: Make your booth visually appealing and informative. Use bright colors, clear signage, and product displays that showcase what you offer. Consider incorporating interactive elements like demos, contests, or VR experiences.
- Giveaways: Offer branded swag or contest entries to entice people to stop by.
Qualify and Convert Leads:
- Warm Welcome: Greet visitors with a smile and open-ended questions like “What brings you to the trade show today?”
- Active Listening: Pay attention to their responses and tailor your conversation to their needs and challenges.
- Qualifying Questions: Ask questions to understand their business, pain points, and decision-making process. This will help you identify qualified leads versus casual browsers.
- Lead Capture: Have a system in place to capture contact information, like a digital form or a lead capture app that scans business cards.
Pro Tip: Instead of just collecting business cards, use a system that prompts you to take notes during each conversation. Jot down key details about their business and what resonated with them about your product or service.
By following these tips, you can turn fleeting trade show interactions into qualified leads and lasting business relationships. Remember, effective follow-up is crucial after the show. Send personalized emails or make calls to thank them for their time and provide additional information relevant to their needs.
If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.