Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs. After three decades in the event industry, TPNI has discovered that AI offers valuable insights and innovative perspectives on the logistical and technological advancements for planning successful events.
We asked three AI programs—ChatGPT by Open AI, Gemini from Google, and Bing’s Co-Pilot—our question for this week:
How Should Speakers Connect With Attendees Before a Trade Show Session?
Earlier this week, we asked ChatGPT and Co-Pilot (check out their answers in Part One and Part Two!). Finally, we’re asking Gemini from Google. Here’s what it came up with:
Here are some ways speakers can connect with attendees before a trade show session:
Online Engagement:
- Social Media: Create a buzz around your session on platforms like Twitter and LinkedIn. Use the event hashtag, share insights related to your topic, and answer attendee questions. You can even run polls or quizzes to spark discussion.
- Event Page: Many trade shows have dedicated event pages. If one exists, leverage it to provide updates and information about your session. Offer exclusive content like sneak peeks at the topics you’ll cover or interesting stats.
Building Anticipation:
- Tease Upcoming Content: Generate excitement by sharing snippets of your presentation or highlighting key takeaways. Use visuals and videos to make your posts more engaging.
- Encourage Interaction: Run contests or giveaways related to your session topic. This is a great way to get people talking and build anticipation.
Direct Outreach (if possible):
- Targeted Emails: If the trade show provides access to attendee information, consider sending personalized emails introducing yourself and your session. Briefly highlight the value attendees will gain from attending and include a call to action to add your session to their schedule. However, be mindful of spamming and only send emails if allowed by the event organizers.
By implementing these strategies, speakers can connect with attendees beforehand, pique their interest, and ensure a well-attended and engaging session.
If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.