At the 2025 NAB Show, industry leaders spotlighted the rapid rise of AI and cloud-native workflows in broadcast and media. But these trends aren’t just shaping how we consume content—they’re changing how we plan, execute, and optimize events. From registration desks to breakout rooms, the same innovations fueling live TV production are now driving smarter, more seamless experiences in trade shows and association events.
For event organizers feeling the pressure to do more with less, this shift couldn’t come at a better time.
Why AI and Cloud Matter for Event Planners
Cloud infrastructure and artificial intelligence are more than buzzwords—they’re solutions to some of the most frustrating pain points in event planning:
- Manual data entry across disconnected systems
- Delays in registration or check-in
- Missed engagement opportunities due to lack of attendee insight
With the right tools, these problems become relics of the past.
1. Smarter Engagement with AI-Powered Insights
AI isn’t about replacing your team—it’s about helping you focus on what matters. In the context of event planning, AI can:
- Predict attendance patterns for more accurate space and resource planning
- Recommend sessions or exhibitors to attendees based on registration data
- Analyze engagement trends to surface what’s resonating in real time
TPNI’s Take: Our platform uses behavioral data to help planners deliver more relevant content, boost session turnout, and engage attendees before they ever step onsite.
2. Real-Time Agility with Cloud-Based Systems
Event day is fast-moving, and cloud-native platforms provide the flexibility and control needed to adapt in the moment:
- Monitor check-in activity and session attendance as it happens
- Instantly update agendas or attendee records across devices
- Access full event dashboards whether you’re at the venue or working remotely
TPNI’s Take: With TPNI, your team has access to every detail—from registration numbers to lead scans—wherever and whenever you need it.
3. Unified Event Ecosystems with Seamless Integration
When your tools don’t talk to each other, your data is fragmented—and your experience suffers. AI and cloud platforms make integration easier, keeping everything in sync:
- Registration, CEU tracking, lead retrieval, and surveys on one platform
- Direct integrations with major CRM and AMS systems
- No double-entry, no data lag, no surprises
TPNI’s Take: We designed our system to be modular but connected. Use the tools you need, skip the ones you don’t, and keep your event ecosystem streamlined.
Bringing Broadcast Precision to Every Event
Just like broadcasters are embracing AI and cloud tools to stay competitive, event professionals can tap into these same technologies to simplify their workflows, engage their audiences, and elevate the experience.
You don’t need a production truck to run a polished, high-impact event. You just need the right platform.
Ready to bring AI and cloud power to your next event? Schedule a demo with TPNI and see how smarter tech leads to smoother planning.