Each week, we delve into the realm of artificial intelligence, posing one burning question to three prominent AI programs. After three decades in the event industry, TPNI has discovered that AI offers valuable insights and innovative perspectives on the logistical and technological advancements for planning successful events.
We asked three AI programs—ChatGPT by Open AI, Gemini (previously Bard) from Google, and Bing’s Co-Pilot—our question for this week:
How Do Lead Capture Apps Enhance Exhibitors’ ROI?
Earlier this week, we asked ChatGPT and Co-Pilot (check out their answers in Part One and Part Two!). Finally, we’re asking Gemini (previously Bard) from Google. Here’s what it came up with:
Lead capture apps can significantly boost exhibitors’ ROI at events in a number of ways:
- Increased Efficiency and Accuracy: Lead capture apps streamline the process of collecting contact information. By scanning badges or QR codes, exhibitors can ditch paper forms and manual data entry, saving time and reducing errors.
- Capture More Qualified Leads: These apps allow exhibitors to go beyond basic contact information. They can collect details like interests, demographics, and buying intent, helping them identify the most promising leads.
- Improved Lead Qualification: With qualification tools, exhibitors can prioritize leads based on the information collected. This lets them focus their efforts on high-value prospects who are more likely to convert into customers.
- Real-Time Data and Analytics: Lead capture apps provide real-time insights into lead capture and engagement. This allows exhibitors to adjust their strategies and presentations during the event to maximize their impact.
- Simplified Follow-Up: The apps can automatically export leads into an exhibitor’s CRM or marketing automation system. This ensures faster and more effective follow-up after the event.
Overall, lead capture apps empower exhibitors to collect more qualified leads, nurture them more effectively, and ultimately, achieve a greater return on their investment in exhibiting at events.
If you’d like to learn more about how to make the most out of your event, reach out to us at customerservice@tpni.com for a customized consultation.